Commercial due diligence

A commercial due diligence happens when one company, the buyer, is looking to acquire another, the target, and wants an independent view of the business beforehand. It tests the target's market position, the credibility of its business plan and the potential risks to its growth. These engagements are short and sharp, combining market expert interviews, data analysis and a review of the target's internal documents to answer the questions that matter most to the fund. At Oxbow Partners, we work on both buy-side (commercial) and sell-side (vendor) due diligence.

Commercial due diligence

Overview

Our client was a private equity firm looking to acquire a fast-growing SME broker in Europe. The target had grown much faster than its peers through a particularly active acquisition strategy, supported by a proprietary technology platform. The client had already conducted some initial investigations and asked us to answer a small set of targeted questions: whether the target's M&A approach gave it a lasting advantage over other consolidators, whether its technology would remain a differentiator as AI reshapes insurance distribution, and what its potential was for geographic expansion. 

Over three weeks we conducted more than 30 interviews with technology experts, brokers, insurers and other market participants, working closely with the client to address their key concerns. 

My role in this engagement was focussed on the commercial workstream, particularly on the target's acquisition strategy. To confidently answer the PE fund's questions in a short timeframe, we set out clear hypotheses in Week 1 and refined them as each interview and dataset came in. That meant finding out why the target had been able to execute its strategy when others had not, and what would need to be true for that growth to continue.
 
The work was fast-paced and varied. On a typical day I would schedule, conduct and synthesise expert interviews, analyse new data and documents from the client, and turn emerging findings into a focused set of slides. We aimed to produce a small number of decisive pages that dealt with the fund's concerns directly, rather than a long report.

The engagement ended with a readout to the fund's deal team, where we presented our findings and took detailed questions on our analysis. We then refined the materials to support the client in taking the work to their investment committee. 

Hannah Huang,
Consultant

Related Projects

M&A integration

An M&A integration is the process of bringing two organisations together after a deal is announced, planning how people, functions and operations will combine, so that the new business can run seamlessly as one from the moment the deal completes. 

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